Telling an 83-year-old
Story in the Digital Age
Known as one of the leading Architecture, Urban Planning, and Engineering firms in the world, SOM has an extensive portfolio that includes some of the most important architectural and planning projects of our time.
To stay relevant and win new work, the firm needed to reimagine the way they shared their stories with the world and implement cloud-based solutions to help manage their 83-years’ worth of project material.
I like to refer to this time in SOM’s history as “the shift” — the shift away from the “mad men” era of Architecture and into to the fast-paced digital era.
Below are a few of the projects I worked on while at SOM during “the shift”.