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https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608331568248-LANM5V8ZBYJW6BKXGFXV/anifer_som_process.jpg Work - Process Oriented Approach I collaborated closely with architects, planners, designers, and the marketing team on every project to craft the central idea & design, understand the client, establish content milestones, and assign responsibilities. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608332479979-CFHXQJ9990ZK1785ASVY/3_anifer_som_business.jpg Work - Generating New Business Through the use of hand selected project stories and high-impact visual design, potential clients were able to understand why SOM was the right firm for their project. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608332560714-OHF4DZ2C0ALDYH58T7HU/4_anifer_som_stories.jpg Work - Crafting Project Stories Bringing to life SOM’s extensive portfolio of work through digital and printed pieces communicating the firm’s ethos, project experience, and innovative design process. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608332644965-3AB05EVZ8LP7HXS72JFD/5_anifer_som_leaders.jpg Work - Elevating Design Leaders To help advance the careers of SOM’s designers, I worked with them one-on-one to craft their portfolio of work — a firm is only as great as the people that work there. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608332716562-E9T6T72IMP9S77915KT2/6_anifer_som_presentations.jpg Work - Designing Presentations To support design leaders during all-hands events, project interviews, and leadership meetings, I collaborated with them to design graphically engaging presentations. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608332780451-2FJ6Q9FSE7TWD6KYR0DO/7_anifer_som_women.jpg Work - Advancing Women in Design As Communications Chair for SOM’s Women’s Initiative, I communicated activities, shared progress, and helped design/present yearly updates to the firm’s partners. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1608333687641-RKUUBOOKXSGJK441AUQB/8_anifer_som_leap.jpg Work - Sharing Architecture with Students Leading SOM’s yearly participation in the Sandcastle Competition, the team and I engaged with students through experiential learning and introduced them to the potential of architecture as a career. Our team won the “Best in Show” and “Best Participation” awards in 2019. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1ecbd226-8532-43ca-91d3-b63d17a65c29/CADSF_SYC_GIF.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/901165ce-7385-4e59-a37f-6a78c0ff303a/Shape-Your-City_Building-the-New-Center-for-Architecture_Design_San-Francisco_1.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249512385-XBTWVHMVJ7HH36EH7E9E/Winnner_Announcement_Stories_Insta.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249512876-A4SABT6MADFG4QRGUHU9/Winnner_Announcement_Stories_Insta2.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249519398-020CJWRLH4KODGA6WGNH/Winnner_Announcement_Stories_Insta3.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249522043-9GRD1I6M379VU1V3UY7Q/Winnner_Announcement_Stories_Insta4.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249528207-RA4ECCDVAGVQW3ZTJMVU/Winnner_Announcement_Stories_Insta5.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249528832-0KBF7DMLUIPEF11QDHZM/Winnner_Announcement_Stories_Insta6.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249534372-M6XNNYJVHLGOB3ZR7KN0/Winnner_Announcement_Stories_Insta7.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249535139-60QDM6LTJUPAU1MBGORR/Winnner_Announcement_Stories_Insta8.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249540080-19F87OB4X1NF1TUS8HBD/Winnner_Announcement_Stories_Insta9.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249543898-PWBZL7O7C8WYDIZMS7XW/Winnner_Announcement_Stories_Insta11.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249548382-3HC5CRFRSRWDMF0HSVWB/Winnner_Announcement_Stories_Insta12.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249549503-1G09EMWFO75RN51ITZII/Winnner_Announcement_Stories_Insta13.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249553701-58TVO8V7DOJADK2PNTU9/Winnner_Announcement_Stories_Insta14.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249275360-NHB9VMWTDUQYTKZRW1FL/Winners_Slides_Newsletter4.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249288942-2YMI8NDJB083ILGNJSKZ/Winners_Slides_Newsletter8.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249278615-UAC709BBU8DO4W8RVSOY/Winners_Slides_Newsletter5.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249288687-6969TKXNDI5EJNW8DRKB/Winners_Slides_Newsletter9.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249268200-6VBZY587HR2SHQE0XUM4/Winners_Slides_Newsletter.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249271706-WV9HBJNT18149F3SE37Y/Winners_Slides_Newsletter3.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249306807-K76MBPEPE4SX8WGKEFHA/Winners_Slides_Newsletter14.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249297123-7OD042G4360PV94429YX/Winners_Slides_Newsletter11.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249281548-9G5WVNB756UXJWKBI57A/Winners_Slides_Newsletter6.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249284048-GMAJCH0OYV6G6E86IO7Q/Winners_Slides_Newsletter7.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249302036-FW8YKMTDVUOVMUQDD5X8/Winners_Slides_Newsletter12.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/1644249302576-0ZRBSHB56J3RVZORJGCY/Winners_Slides_Newsletter13.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/39688cc9-4b31-4beb-8616-6414d650cd08/Mailchimp_HousingSymp+-+Horz+-+No+Logos+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/5f24bbbf-5a16-4942-9220-b114f28318b4/CAE+Competition+Blue+Horizontal.png Work https://images.squarespace-cdn.com/content/v1/5410c3e2e4b026adbd0c71e8/653b3bf8-9743-4b28-bdf4-936e6d32009c/banner_newsletter.png Work - 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