Project Overview
SUMMARY
Aside from my main role as Communications Strategist for Optime, I also led their annual 5K run event as part of their Social Responsibility Program.
CROSS-FUNCTIONAL COLLABORATION
CEO, graphic designers, videographer, PR manager, communication specialists, third-party providers, community sponsors, and race participants.
RESPONSIBILITIES
Overall race strategy and event management
Content strategy and development (video scripts, storyboards, interviewing, website, social, promo events)
Lead pre-race, race day, and post-race logistics and coordination
Work cross functionally to produce creative assets
Collaborate with CEO and PR manager to align vision and reach donation goals
Videos — Why We Run + Race Success Recap
For the following videos I worked closely with the CEO and videographer to write the script, develop the storyboard, coordinate with the interviewees, and envision the concept. I also conducted the interviews and helped with directing the shots.
From Content Design to Finish Line
