Project Overview
SUMMARY
This is Brightline, a high-speed passenger rail system that is redefining train travel in America. In preparation for their launch to the general public, I was brought on as Presentation Specialist to help design and develop visual materials to support their VP of sales and business teams.
CROSS-FUNCTIONAL COLLABORATION
VP of Sales, environmental designers, architecture firm, CMO, CFO, and PR manager
RESPONSIBILITIES
Standardize their company-wide presentation template
Re-fresh the sales deck, sales collateral, and marketing materials
Design various marketing pieces
Visualizing the Trip Flow — Content Design
Creating Visual Impact — Marketing Content
These were printed pieces that were used during sales meetings with potential corporate partners.
The GTM Timeline to be shared company wide by the CMO.
A New Way to Ride — Sales Deck Design
In close collaboration with the VP of Sales, I worked to design the visuals she needed in order to communicate the vision, value, and services that Brightline had to offer.
